:root {
  --red: #a52228;
  --red-dark: #76161b;
  --red-soft: #f8e9e9;
  --ink: #17181b;
  --slate: #44444c;
  --muted: #6d7078;
  --line: #dedfe3;
  --paper: #f7f5f1;
  --white: #fff;
  --green: #1f7a50;
  --shadow: 0 24px 70px rgba(23, 24, 27, .11);
  --radius: 22px;
}
*{box-sizing:border-box} html{scroll-behavior:smooth} body{margin:0;color:var(--ink);background:var(--white);font-family:"Montserrat","Segoe UI",Arial,sans-serif;line-height:1.6} img{max-width:100%;display:block} a{color:inherit;text-decoration:none} button,input,textarea,select{font:inherit}.container{width:min(1180px,calc(100% - 40px));margin-inline:auto}.eyebrow{display:inline-flex;gap:9px;align-items:center;margin:0 0 14px;color:var(--red);font-size:.78rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.eyebrow:before{content:"";width:25px;height:2px;background:currentColor}.skip{position:absolute;left:-9999px}.skip:focus{left:15px;top:12px;z-index:100;background:#fff;padding:10px;border-radius:8px}.topbar{background:var(--ink);color:#fff;font-size:.78rem}.topbar .container{min-height:34px;display:flex;justify-content:space-between;align-items:center;gap:18px}.site-header{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.96);backdrop-filter:blur(14px);border-bottom:1px solid rgba(23,24,27,.08)}.nav{height:78px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;align-items:center;gap:12px}.brand img{width:58px;height:45px;object-fit:contain;background:var(--slate);padding:7px;border-radius:9px}.brand strong{display:block;font-size:1.35rem;line-height:1}.brand span{display:block;color:var(--muted);font-size:.72rem;letter-spacing:.11em;text-transform:uppercase}.nav-links{display:flex;align-items:center;gap:25px;font-size:.87rem;font-weight:650}.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--red)}.nav-actions{display:flex;align-items:center;gap:10px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:46px;padding:0 20px;border:1px solid transparent;border-radius:999px;font-weight:800;font-size:.86rem;cursor:pointer;transition:.2s ease}.btn:hover{transform:translateY(-2px)}.btn-primary{background:var(--red);color:#fff;box-shadow:0 10px 25px rgba(165,34,40,.22)}.btn-light{background:#fff;color:var(--ink)}.btn-outline{border-color:var(--line);background:#fff}.menu-toggle{display:none;border:0;background:none;font-size:1.5rem}.hero{position:relative;isolation:isolate;min-height:690px;display:grid;align-items:center;overflow:hidden;background:#24262b;color:#fff}.hero:before{content:"";position:absolute;inset:0;z-index:-2;background:linear-gradient(90deg,rgba(15,16,18,.96) 0%,rgba(15,16,18,.83) 44%,rgba(15,16,18,.20) 78%),var(--hero) center/cover}.hero:after{content:"";position:absolute;inset:auto 0 0;height:150px;z-index:-1;background:linear-gradient(transparent,rgba(15,16,18,.35))}.hero-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(300px,.62fr);gap:70px;align-items:end;padding:90px 0 70px}.hero h1{font-size:clamp(2.7rem,5.5vw,5.6rem);line-height:.98;letter-spacing:-.052em;margin:0 0 22px;max-width:880px}.hero h1 em{font-style:normal;color:#ef8d92}.hero-copy>p{max-width:680px;font-size:1.08rem;color:#e4e5e7;margin:0 0 30px}.hero-actions{display:flex;gap:12px;flex-wrap:wrap}.hero-note{margin-top:20px;font-size:.79rem;color:#bec0c5}.route-card{background:rgba(255,255,255,.94);color:var(--ink);padding:26px;border-radius:var(--radius);box-shadow:var(--shadow)}.route-card>span{color:var(--red);font-size:.72rem;font-weight:800;text-transform:uppercase;letter-spacing:.1em}.route-card h2{font-size:1.35rem;line-height:1.18;margin:7px 0 17px}.route-link{display:grid;grid-template-columns:45px 1fr 20px;align-items:center;gap:12px;border-top:1px solid var(--line);padding:16px 0}.route-link b{font-size:.86rem}.route-link small{display:block;color:var(--muted);font-size:.72rem}.route-link i{display:grid;place-items:center;width:42px;height:42px;border-radius:50%;background:var(--red-soft);color:var(--red);font-style:normal;font-weight:900}.trustbar{background:var(--paper);border-bottom:1px solid var(--line)}.trustbar .container{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line)}.trust-item{background:var(--paper);padding:25px 28px}.trust-item b{font-size:.9rem}.trust-item span{display:block;color:var(--muted);font-size:.76rem}.section{padding:105px 0}.section-soft{background:var(--paper)}.section-dark{background:var(--ink);color:#fff}.section-head{display:grid;grid-template-columns:.7fr 1.3fr;gap:70px;margin-bottom:48px;align-items:end}.section h2,.page-hero h1{font-size:clamp(2.1rem,4.4vw,4.25rem);line-height:1.05;letter-spacing:-.045em;margin:0}.section-head p{color:var(--muted);margin:0;font-size:1.04rem;max-width:680px}.section-dark .section-head p{color:#c8c9cd}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}.audience-card{position:relative;min-height:510px;display:flex;align-items:end;overflow:hidden;border-radius:var(--radius);box-shadow:var(--shadow);color:#fff;background:#222}.audience-card:before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(15,16,18,.95),rgba(15,16,18,.08) 72%),var(--image) center/cover;transition:.4s}.audience-card:hover:before{transform:scale(1.025)}.audience-content{position:relative;padding:36px}.audience-card h3{font-size:2rem;line-height:1.08;margin:6px 0 13px}.audience-card p{color:#e1e2e5;max-width:510px}.pill{display:inline-block;padding:6px 10px;border:1px solid rgba(255,255,255,.35);border-radius:999px;font-size:.7rem;font-weight:800;letter-spacing:.07em;text-transform:uppercase}.process{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;counter-reset:step}.step{border:1px solid var(--line);border-radius:18px;padding:25px;counter-increment:step;background:#fff}.step:before{content:"0" counter(step);display:block;color:var(--red);font-size:.76rem;font-weight:900;margin-bottom:28px}.step h3{font-size:1.02rem;margin:0 0 8px}.step p{font-size:.83rem;color:var(--muted);margin:0}.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service-card{background:#25262b;border:1px solid #393a40;border-radius:18px;padding:27px;min-height:250px;display:flex;flex-direction:column}.service-card .icon{width:44px;height:44px;display:grid;place-items:center;border-radius:12px;background:rgba(165,34,40,.22);color:#ffb2b6;font-weight:900}.service-card h3{font-size:1.1rem;margin:28px 0 8px}.service-card p{color:#bfc0c5;font-size:.84rem;margin:0 0 22px}.service-card a{margin-top:auto;color:#fff;font-size:.8rem;font-weight:800}.proof{display:grid;grid-template-columns:.8fr 1.2fr;gap:50px;align-items:center}.proof-photo{border-radius:var(--radius);overflow:hidden;min-height:520px;background:url('banner-consulting.webp') center/cover}.check-list{display:grid;gap:15px;margin:28px 0}.check{display:grid;grid-template-columns:30px 1fr;gap:12px}.check i{width:25px;height:25px;display:grid;place-items:center;border-radius:50%;background:var(--red-soft);color:var(--red);font-style:normal;font-weight:900}.check b{font-size:.92rem}.check span{display:block;color:var(--muted);font-size:.8rem}.content-grid{display:grid;grid-template-columns:1.25fr .75fr .75fr;gap:18px}.article{border:1px solid var(--line);border-radius:18px;overflow:hidden;background:#fff}.article img{height:180px;width:100%;object-fit:cover}.article:first-child img{height:280px}.article-body{padding:24px}.article small{color:var(--red);font-weight:800;text-transform:uppercase;letter-spacing:.08em}.article h3{font-size:1.15rem;line-height:1.25;margin:10px 0}.article:first-child h3{font-size:1.65rem}.article p{color:var(--muted);font-size:.82rem}.cta{padding:75px 0}.cta-box{display:grid;grid-template-columns:1.15fr .85fr;gap:35px;align-items:center;background:var(--red);color:#fff;border-radius:30px;padding:55px}.cta-box h2{font-size:clamp(2rem,4vw,3.5rem);margin:0;line-height:1.05}.cta-box p{color:#f5dfe0}.cta-actions{display:flex;justify-content:flex-end;gap:10px;flex-wrap:wrap}.footer{padding:65px 0 25px;background:#111216;color:#fff}.footer-grid{display:grid;grid-template-columns:1.3fr repeat(3,1fr);gap:40px}.footer h3{font-size:.82rem;text-transform:uppercase;letter-spacing:.08em;margin:0 0 16px}.footer p,.footer a{color:#b6b8bd;font-size:.8rem}.footer a{display:block;margin:8px 0}.footer-bottom{border-top:1px solid #303136;margin-top:45px;padding-top:22px;display:flex;justify-content:space-between;color:#85878d;font-size:.72rem}.page-hero{background:var(--paper);padding:100px 0 75px;border-bottom:1px solid var(--line)}.page-hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:center}.page-hero p{font-size:1.08rem;color:var(--muted);max-width:720px}.page-hero img{height:400px;width:100%;object-fit:cover;border-radius:var(--radius)}.detail-grid{display:grid;grid-template-columns:2fr 1fr;gap:55px}.prose h2{font-size:2rem;line-height:1.15;margin:50px 0 16px}.prose h2:first-child{margin-top:0}.prose h3{font-size:1.2rem;margin-top:28px}.prose p,.prose li{color:#555861}.prose ul{padding-left:20px}.aside-card{position:sticky;top:110px;border:1px solid var(--line);border-radius:18px;padding:25px;background:var(--paper)}.aside-card h3{margin-top:0}.aside-card .btn{width:100%;margin-top:12px}.service-list{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.service-detail{border:1px solid var(--line);border-radius:18px;padding:27px}.service-detail h3{margin:0 0 10px}.service-detail p{color:var(--muted);font-size:.85rem}.faq details{border-top:1px solid var(--line);padding:19px 0}.faq summary{font-weight:800;cursor:pointer}.faq p{color:var(--muted);font-size:.85rem}.article-page{max-width:790px}.article-page .lead{font-size:1.2rem;color:var(--muted)}.article-page h2{font-size:1.8rem;margin-top:45px}.article-page .note{border-left:4px solid var(--red);background:var(--red-soft);padding:18px 20px;border-radius:0 12px 12px 0}.whatsapp-float{position:fixed;z-index:15;right:22px;bottom:22px;background:#1fa463;color:#fff;width:58px;height:58px;border-radius:50%;display:grid;place-items:center;font-weight:900;box-shadow:0 14px 30px rgba(0,0,0,.25)}
@media(max-width:980px){.nav-links{display:none;position:absolute;top:78px;left:0;right:0;background:#fff;padding:20px;box-shadow:var(--shadow);flex-direction:column;align-items:flex-start}.nav-links.open{display:flex}.menu-toggle{display:block}.nav-actions>.btn{display:none}.hero-grid,.page-hero-grid,.section-head,.proof,.cta-box,.detail-grid{grid-template-columns:1fr}.hero{min-height:auto}.hero-grid{padding:75px 0 55px;gap:35px}.route-card{max-width:560px}.process,.trustbar .container{grid-template-columns:repeat(2,1fr)}.services-grid{grid-template-columns:repeat(2,1fr)}.content-grid{grid-template-columns:1fr 1fr}.content-grid .article:first-child{grid-column:span 2}.footer-grid{grid-template-columns:1fr 1fr}.cta-actions{justify-content:flex-start}.aside-card{position:static}}
@media(max-width:640px){.container{width:min(100% - 28px,1180px)}.topbar .container{justify-content:center}.topbar span:last-child{display:none}.nav{height:69px}.brand strong{font-size:1.1rem}.brand img{width:48px;height:38px}.hero h1{font-size:2.7rem}.hero-grid{padding-top:55px}.hero-actions .btn{width:100%}.route-card{padding:20px}.trustbar .container,.audience-grid,.process,.services-grid,.service-list,.content-grid,.footer-grid{grid-template-columns:1fr}.content-grid .article:first-child{grid-column:auto}.section{padding:75px 0}.section-head{gap:20px}.audience-card{min-height:420px}.audience-content{padding:26px}.proof-photo{min-height:350px}.cta{padding:45px 0}.cta-box{padding:34px 24px;border-radius:20px}.page-hero{padding:65px 0 50px}.page-hero img{height:290px}.footer-bottom{display:block}.footer-bottom span{display:block;margin-top:8px}}

/* Hero híbrido: preserva a imagem e a força do vermelho do site original. */
.topbar{background:var(--red-dark)}
.site-header{border-bottom:3px solid var(--red)}
.hero{min-height:720px;border-bottom:8px solid var(--red)}
.hero:before{background:linear-gradient(90deg,rgba(15,16,18,.90) 0%,rgba(15,16,18,.69) 42%,rgba(15,16,18,.08) 73%),linear-gradient(0deg,rgba(118,22,27,.28),transparent 48%),var(--hero) center/cover}
.hero:after{background:linear-gradient(transparent,rgba(15,16,18,.26))}
.hero-signature{display:inline-flex;align-items:center;gap:18px;margin:0 0 28px;padding:13px 22px 13px 15px;border:1px solid rgba(255,255,255,.28);border-radius:16px;background:rgba(118,22,27,.84);box-shadow:0 20px 50px rgba(0,0,0,.24);backdrop-filter:blur(8px)}
.hero-signature img{width:84px;height:62px;object-fit:contain}
.hero-signature span{font-size:clamp(1.5rem,2.4vw,2.45rem);line-height:1;letter-spacing:-.03em}
.hero-signature strong{font-weight:850}
.hero h1{font-size:clamp(2.7rem,5vw,5.1rem);max-width:820px}
.trustbar{background:var(--red);color:#fff;border-color:var(--red-dark)}
.trustbar .container{background:rgba(255,255,255,.22)}
.trust-item{background:var(--red)}
.trust-item span{color:#f1cfd1}
@media(max-width:980px){.hero:before{background:linear-gradient(90deg,rgba(15,16,18,.92),rgba(15,16,18,.58)),var(--hero) 58% center/cover}.hero-signature{margin-bottom:24px}}
@media(max-width:640px){.hero{border-bottom-width:6px}.hero-signature{gap:12px;padding:10px 15px 10px 10px;margin-bottom:22px}.hero-signature img{width:58px;height:44px}.hero-signature span{font-size:1.28rem}.hero-grid{padding-top:38px}}
.hero-signature{backdrop-filter:none}

/* Duas editorias independentes para aquisição por conteúdo. */
.editorial-hero{text-align:left}.editorial-hero .container{max-width:1180px}.editorial-hero p{max-width:760px}.editorial-lanes{display:grid;grid-template-columns:1fr 1fr;gap:22px}.editorial-lane{position:relative;overflow:hidden;min-height:520px;padding:42px;border-radius:26px;color:#fff;box-shadow:var(--shadow);display:flex;flex-direction:column;align-items:flex-start}.editorial-lane:before{content:"";position:absolute;inset:0;z-index:-1}.lane-pro:before{background:linear-gradient(135deg,rgba(20,21,25,.96),rgba(68,68,76,.82)),url('consultoria.webp') center/cover}.lane-client:before{background:linear-gradient(135deg,rgba(118,22,27,.94),rgba(165,34,40,.68)),url('banner-consulting.webp') center/cover}.lane-label{display:inline-flex;padding:7px 11px;border:1px solid currentColor;border-radius:999px;font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.editorial-lane h2{font-size:clamp(2rem,3.4vw,3.2rem);margin:26px 0 12px;line-height:1.04}.editorial-lane p{color:#ececef;max-width:540px}.editorial-lane ul{padding-left:20px;margin:12px 0 30px;color:#ececef}.editorial-lane .btn{margin-top:auto}.topic-tags{display:flex;gap:10px;flex-wrap:wrap}.topic-tags span{padding:9px 14px;border:1px solid var(--line);border-radius:999px;background:#fff;font-size:.78rem;font-weight:750}.audience-header .nav{height:72px}.audience-marker{padding:7px 12px;border-radius:999px;background:var(--red-soft);color:var(--red);font-size:.72rem;font-weight:850;text-transform:uppercase;letter-spacing:.06em}.pro-hero{background:#202126;color:#fff;border-bottom:6px solid var(--red)}.pro-hero p{color:#d0d1d5}.client-hero{background:linear-gradient(135deg,#f8e9e9,#fff)}.editorial-toolbar{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:38px}.editorial-toolbar h2{font-size:clamp(2rem,4vw,3.3rem);margin:8px 0 0}.editorial-toolbar p{max-width:480px;color:var(--muted)}.newsletter{padding:75px 0;color:#fff}.newsletter-pro{background:#202126}.newsletter-client{background:var(--red-dark)}.newsletter-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}.newsletter h2{font-size:clamp(2rem,4vw,3.3rem);margin:4px 0 12px}.newsletter p{color:#e0e1e4}.newsletter-form label{display:block;margin-bottom:8px;font-weight:800}.newsletter-form>div{display:flex;gap:10px}.newsletter-form input{width:100%;min-height:50px;border:0;border-radius:999px;padding:0 19px}.newsletter-form small{display:block;margin-top:9px;color:#c5c6ca}.form-status{font-size:.82rem;margin:8px 0 0!important}.newsletter-client .btn-primary{background:#fff;color:var(--red-dark)}
@media(max-width:800px){.editorial-lanes,.newsletter-grid{grid-template-columns:1fr}.editorial-lane{min-height:470px;padding:30px}.editorial-toolbar{display:block}.audience-marker{display:none}.newsletter-form>div{display:grid}.newsletter-form .btn{width:100%}}
.whatsapp-float{color:#fff}
.whatsapp-float svg{width:31px;height:31px}
.whatsapp-bubble{position:absolute;right:0;bottom:70px;width:max-content;padding:10px 14px;border-radius:12px;background:#fff;color:var(--ink);font-size:.77rem;font-weight:800;box-shadow:0 10px 28px rgba(0,0,0,.18);pointer-events:none}
.whatsapp-bubble:after{content:"";position:absolute;right:20px;bottom:-7px;width:14px;height:14px;background:#fff;transform:rotate(45deg)}
@media(max-width:640px){.whatsapp-bubble{right:-4px;font-size:.72rem;padding:9px 12px}}

/* Mantém o fundo dos cartões editoriais no mesmo contexto de empilhamento do texto. */
.editorial-lane{isolation:isolate;background:#202126}